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Interior Designer
Maison Balzac
LOCATION:
545A Bourke St, Surry Hills NSW 2010
CLIENT BRIEF/REQUIREMENTS:
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Refurbish an existing retail space to a retail client.
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Redesign an existing retail store by creating design that reflects Maison Balzac’s brand.
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Design a custom point-of-sale area and visual merchandising display.
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Incorporate subtle branding.
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Improve layout to generate interest and encourage sales.
SOFTWARE USED:
Revit, SketchUp, Enscape, Photoshop
Maison Balzac’s flagship store is located on a quiet and leafy street in Surry Hills. The heritage store feels like a Chic Parisian Apartment. Inspired by pure imagination, Elise Pioch Balzac (Founder) creates nostalgic, whimsical, and delicate glassware, intriguing candles, and unconventional objects.
Inspiration was drawn from their Bespoke homeware pieces made from jewel toned glassware and milky Carrara marble. The interior fit out embodies a sense of light-hearted escapism. Drawn from the colours of their glassware range, the design scheme explores distorted perspective to capture the flirtatious personality of the opulent pieces on display. Playful coloured bulbs on the 28 Chandelier by Bocci hang above a salmon toned glass brick undulating POS counter create a type of distorted perspective which creates a sense of welcome escapism for the customers.
All objects seem to be translucent in nature, except for the bespoke joinery, which provides a sense of gravitas amongst the ethereal materiality. The mirrored ceiling emphasises the sense of lightness and otherness of the store, providing a memorable experience for all who enter.
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